Elon Musk apparently has a snout for business.
The richest man in the world wants his fans to smell the sweet scent of success with his latest project, which he calls “the best scent in the world”!
Musk announced Wednesday that his branded fragrance, Burnt Hair, had grossed $2 million after day one of its release.
The finest fragrance in the world!https://t.co/ohjWxNX5ZC pic.twitter.com/0J1lmREOBS
— Elon Musk (@elonmusk) October 11, 2022
“Stand out from the crowd! Notice it when you walk through the airport” is one of the marketing slogans for the product, which is described as smelling “repulsive desire”.
The billionaire business disruptor behind Tesla and SpaceX said 10,000 bottles of its branded fragrance sold at $100 a bottle in six hours.
Musk, who also changed his Twitter name to “perfume salesman,” boasted that another 10,000 bottles of “Burnt Hair” were sold, bringing the total to 20,000.
28,700 bottles of exquisite Burnt Hair perfume have already been sold!
Only 1,300 pieces left of this unique limited edition collector’s item. https://t.co/Gh2Zg7B5qX
— Elon Musk (@elonmusk) October 19, 2022
The red-bottled “omnigender product” is also described as “just like leaning over a candle at the dinner table, but without all the hard work” in a video on the website of its infrastructure services company, The Boring Company. It is not expected to ship before next year.
Many of his 108.7 million Twitter followers are amused by the play on Musk’s name, or even the idea that he’s coming out with a bunch of weird memes and GIFS.
Tesla comes for everything….
Elon Musk launches a perfume called “Burnt Hair” that has sold 10,000 bottles in just a few hours.
The cost per bottle is $100, which is about $1 million in just a few hours.
According to Musk, it’s the “finest scent in the world”!
#burned hair pic.twitter.com/nn2FRYaF3l
— African King💎 (@nyebe_official) October 14, 2022
“With a name like mine, getting into the fragrance business was inevitable – why did I fight it for so long anyway!?” he tweeted. “Please buy my perfume so I can buy Twitter.”
Musk has been back-and-forth about the $44 billion purchase of the influential social platform, which he recently decided to go ahead with.