We don’t have to tell you that setting up your ecommerce business is only half the battle.
It has always been an uphill struggle to get the word out about what your company has to offer.
The market has only gotten more competitive over the past 12 months as more businesses rely on digital marketing to stay afloat.
A marketing campaign should always have many different strands, but if you really want to see results, you should think about running a paid marketing campaign.
Good marketing is not just about visibility
One of the biggest misconceptions about online marketing is that it’s all about promoting your business as loudly and in as many different places as possible.
Well, that’s certainly an approach, but PPC (pay per click) means you pay a certain amount every time someone clicks on your ad.
A good PPC campaign will have taken care to target people who are potential customers to increase the likelihood that when someone clicks through, they’re the kind of person who will keep clicking until they buy.
Good PPC marketing should reflect your brand
Just as a good PPC campaign should point you in the right direction to maximize your results, it should also be an accurate representation of who you are as a company and what you have to offer.
Of course, you want to make sure you’re bringing in new customers, but if you make promises in the ad that aren’t reflected on your website, or if the personality in the pop-up clashes with your own business, then people will immediately jump off, and You will be left with the fee.
Good eCommerce PPC marketing is a perfect business card that tells new customers what you’re about, and Cake Commerce can help you create the perfect campaign to get your brand known.
Paid marketing is an ongoing process
As an ecommerce business owner, we’re sure you keep a close eye on your website’s performance and conduct regular SEO audits to ensure your keywords and content are working for you.
Well, a considered paid marketing campaign is very similar in that you need to closely monitor the performance of each campaign.
A good performance marketing agency will work with you to look back at past campaigns across platforms to help you fine-tune what’s working and explore ways that might produce better results in the future.
It’s about more than sending endless promotional emails to existing customers, it’s about monitoring click-through rates and open rates, checking those keywords, and more.
As we face a brighter summer with renewed optimism, this is a great time to take a confident step forward.
Creating a great marketing campaign for your business is the perfect place to start.