It’s difficult to attract customers to your Shopify store. Getting your first customers can be difficult and the wait can be frustrating. Luckily, if you’re selling eco-friendly products, you already have a target audience. However, you should promote your store to the audience to increase your traffic exponentially. A Shopify agency like Why Matters can also help you build your buyer persona and grow your Shopify site to increase sales.
Here are 30 expert Shopify marketing ideas to explore if you’re looking to grow your business:
1. Optimize your shop for search engines
Optimizing your Shopify store for search engines increases your visibility. You can optimize website speed and use competitive keyword to get you high search engine rankings. You can target your keywords towards sustainability to target an environmentally conscious audience.
2. Send samples to influencers
Influencers have a large following on various social media platforms. You can send a free sample of your products to an influencer in your industry. Mentioning or rating influencers in your niche will drive leads to your website and increase sales. You will also receive a seal of approval that encourages customers to shop in your store.
3. Write quality content
Use content to engage your customers and provide helpful information about your products. Quality content will improve your website’s ranking and educate potential customers on the benefits of purchasing your products.
4. Use tailored email marketing
If a customer is willing to sign up for your mailing list, they will likely buy your items. Email marketing gives your leads that last push they need to make a purchase. In addition to newsletters on sustainability issues, you can introduce discounts and coupons for your mailing list.
5. Build your following with Instagram stories
Instagram users are more responsive to brands compared to other social media platforms. Use creative videos to tell the story of your brand and products. Take pictures of your products or use video illustrations to show their connection with the environment. Also, Instagram lets you add an instant buy feature for quick purchases.
6. Engage your customers in social media groups
Join Facebook groups and discussion forums related to your niche. You will get new ideas on how to grow your business. You can participate in the discussions and promote your products. If you position yourself as an expert, customers will likely buy your products.
7. Use affiliate marketing
Find affiliate marketers who can market your products and pay a commission on every sale. Bloggers and vloggers in the sustainability niche can reach your target audience, especially if they have a large following.
8. Increase traffic through paid ads
Marketing through engagement can be slow, and if you want quick results, invest in paid ads. Your ads appear on various websites and platforms such as YouTube. Paid ads use age, location, and personal interests to target potential audiences and drive traffic to your site.
9. Scale your Facebook ads
Facebook is still a social powerhouse with a global reach. Using paid Facebook ads will boost your marketing efforts by reaching a wide audience.
10. Organize contests with prizes and free giveaways on social media
Everyone loves free giveaways and prizes and can create awareness of your brand’s values. You can run a contest with gifts for the winners or attach gifts to specific products. For example, you can include a free reusable water bottle with some purchases.
11. Connect with clients on LinkedIn
LinkedIn allows you to build relationships with professionals in your niche. Network with people in your industry, as long as they are not your direct competitors. LinkedIn relationships provide valuable consumer feedback.
12. Use Pinterest buy pins
Pinterest boards can generate significant leads. Create a Pinterest board and display high-quality images of your products. With Shoppable Pins, a customer can buy the product instantly by clicking the buy button.
13. Stay ahead of the competition on comparison shopping engines
Most customers look for the best prices and products on price comparison search engines. Make sure you stay competitive in terms of quality and prices on the comparison sites to attract more traffic.
14. Start a referral program
Referral programs increase sales on your platform and you can reward loyal customers for bringing their friends to your store. Discuss with a Shopify Advisor how to set up the program and the best rewards system.
15. Promote your shop on Reddit
Reddit ads can increase your sales exponentially if you target the right audience. However, your products should be of high quality. Otherwise, you’ll get negative reviews that will spread like wildfire on Reddit.
16. Organize limited-time sales
Limited-time sale events give customers a sense of urgency and convert many customers who weren’t ready to buy. Organize such sales at the beginning or end of the season to increase hype.
17. Submit your products to shopping apps
Find shopping apps that sell products in your niche or industry and post some of the products. Shopping apps already have a wide market that brings more exposure to your products. A Shopify consultant like WhyMatters.co.uk can help you find the best markets for your organic goods.
18. Use coupons
Customers love bargains and buy discounted products immediately to avoid missing out on the deal. You can provide coupons via email or social media.
19. Write press releases
Your new Shopify store needs advertising to increase its popularity and traffic. Media coverage of press releases can boost your marketing efforts. Find a unique angle to present your eco-friendly products in a positive light.
20. Print Media
Print media can be an efficient marketing tool, especially if you score a spot in popular sustainability magazines and newsletters. Talk to a Shopify expert to find the best trade journals and magazines to promote your products.
21. Cross-promoting with Shopify sellers
You can find another Shopify seller and advertise your products on their site, as long as they aren’t direct competitors.
22. Create a YouTube channel
Many customers watch YouTube videos to understand how a product works or for helpful information. You can create a channel to promote your Shopify products and increase your sales through live streaming sessions.
23. Interview an influencer
Working with influencers can drive traffic to your website. Share your influencer interviews on social media platforms to increase your viewership.
24. Write guest posts on various forums
Guest posting on your industry forums can generate new leads for your website, especially if you provide educational content. Customers will want to know more about your eco products.
25. Sponsor an event that aligns with your values
Sponsoring an event allows you to promote your Shopify store through banners and online invitations.
26. Attend a sustainability conference
Visit a sustainability conference and network with various players in your industry. You can also promote your products during the networking sessions.
27. Increase average order value with bundle offers and upselling
You can upsell by encouraging a customer to buy a larger product with bundle deals or gifts. Cross-selling and upselling allow you to get more out of existing customers.
28. Handing out flyers
Offline marketing can promote your business to an offline audience that isn’t using social media. Print enticing flyers from recycled paper at a discount and give them out to attract sales.
29. Advertise on sustainable goods
Give away sustainably made organic bamboo or cotton t-shirts or reusable water bottles with your brand name. The goods will promote your business to a wide customer base.
30. Create podcasts on iTunes
Many people love listening to podcasts, and you can create exciting podcasts about your products and make them available on iTunes.
The bottom line on marketing your eco-friendly Shopify store
Growing your Shopify Eco Store sales can be challenging. However, you can use a Shopify agency like Why Matters to get started and grow your sales. They help you build a buyer persona and scale your marketing efforts.