Ecommerce businesses have never had so many ways to market their products and services. From social media to email marketing to search engine optimization, the list of available channels and tactics can seem endless. And while it’s true that you could spend all day, every day, marketing your ecommerce business, there’s only so much a person can do. That’s where agencies come in.
An experienced ecommerce marketing agency can help you navigate the ever-changing landscape of marketing channels and tactics and develop a bespoke plan for your business. Not only that, but an agency can help you with implementation and measurement to ensure your marketing efforts are as effective as possible.
Still not convinced you need an ecommerce marketing agency? Here are four ecommerce marketing options you must use and how an agency can help you skyrocket your output and results:
Search Engine Optimization (SEO)
If you want your ecommerce business to be successful, you need to make sure customers can find your website when they search online. This is where SEO comes into play. SEO is the practice of optimizing your website for Google’s search algorithm with the aim of getting higher rankings on the search results pages.
While there are a number of factors that go into SEO, some of the most important include keyword research, on-page optimization, link building, and content marketing. An experienced SEO agency knows how to optimize your website for Google so you can drive more traffic – and sales – from organic search.
Google Shopping Ads
Google Shopping Ads are a type of paid advertising that allows e-commerce businesses to feature their products in Google search results. When someone searches for a product or service that you sell, your ad will appear alongside organic search results, allowing you to reach potential customers at the precise moment they want to buy something.
Google Shopping ads are very effective because they allow customers to see what you have to offer without even having to click through to your website. And since they only show up when people are already interested in what you’re selling, they tend to be quite efficient at generating sales and ROI.
Social Media Promotion
Social media promotion is another effective way to reach potential customers online. With over 4.7 billion active users worldwide, platforms like Facebook provide a massive audience for businesses of all sizes – including e-commerce businesses.
What makes social media advertising so effective is its targeting capabilities. With Facebook ads alone, businesses can target people based on interests, demographics, behaviors, and even past purchase history. This ensures that your ads are seen by people most likely to be interested in what you’re offering.
Email marketing is one of the oldest – and most effective – marketing channels available today. When done right, email marketing can be a powerful tool to increase traffic and sales for ecommerce businesses.
The key to email marketing is segmentation; Businesses need to segment their email lists so they can send targeted messages that directly address the needs and interests of their subscribers. For example, if someone has shown interest in a particular product but hasn’t made a purchase yet, you can email them a coupon code or free shipping offer to convert them into a paying customer.
The final result
If you’re not using these ecommerce marketing methods, it’s time to get on board. Not only are they essential to your business growth, but agencies can help you use them effectively for maximum impact. Are you ready to reap the rewards of eCommerce? If you’re not using an agency for your ecommerce marketing efforts, now is the time to get started.