If you’re not using Google Ads to boost your business, you’re living in the past, my friend. Your competition is out there right now and using this magic tool to their advantage, so why not you? However, doing it alone is a different story and if you don’t have the funds to create a campaign, write copy, use keywords and generally run your Google Adwords, it might be time to hire a Google Adwords consultant.
When it comes to choosing the right Adwords management services, the task can seem daunting even though there are so many to choose from. Often, being spoiled for choice can even work against you, so take your time, prepare, and make sure you get it right. Read on for answers to your questions and some useful tips.
Why should I hire an Adwords consultant?
You may be asking yourself this very question, wondering if there’s a good reason to part with your hard-earned money, but trust me, the reasons are there. Primarily time. As the person running your business, you simply don’t have enough time to devote to your campaign, which means it will suffer. There are always a million tasks vying for your attention, and your Google Adwords campaign shouldn’t be one of them, especially if you’re inexperienced in creating and running one.
Which brings us to reason number two – you most likely don’t have the expertise to create and maintain a fantastic campaign. This is simply because of the sheer amount of knowledge that is required to do so. Sure, you may have dabbled and taken an online course, but do you really know how to optimize and maintain the keywords and ad text, review the budget, and make the campaign the best it can be? The Google algorithm alone is a wild beast to tame, and a company offering AdWords consulting services will always be upping their game, learning and improving themselves and, in turn, your campaign.
How do I choose the right advisor?
Obviously the internet can be of great help here, so use your own keywords to narrow down a few good candidates. Decide whether you want to go local for face-to-face consultations or be content with video conferencing.
Think about your criteria and what you are looking for, as well as an approximate budget to start with. Learn about their methods, ethos and approach to running campaigns and decide if you like their style. You will have a long-term relationship with these people, so make sure you are happy from the start. When thinking about goals and objectives, try to be specific. Yes, you want more leads, but maybe you can add what you specifically want to achieve in the next few months? Are you looking for quick sales or building customer relationships? The more information you give, the more they can fulfill your requests!
What else do I have to do?
Once you’ve narrowed it down and had a few consultations, you should have a pretty good idea of what Google administrative services you’ll be using. Learn as much as you can about the company and don’t settle for vague statements. They should be able to give you specific examples of work done or planned and how they intend to achieve your goals.
Another important question is who you want by your side. A junior with less experience may cost less but may have a different perspective that fits your brand, while a senior consultant costs more but has less risk and a better guarantee. What are you comfortable with? That is the basic question. Consider the facts, but ultimately go with your gut.
Is my job done after hiring a Google Adwords consultant?
Not quite. Yes, the heavy lifting is being done, but there still remains the question of your continued involvement and contribution. You should be communicating with your Adwords consultant at least every month to review strategy, clicks, keyword stats, etc., and if there’s something you’re not happy with or isn’t working for you, don’t be afraid to speak up. After all, you are paying for the service!
Finally, stay ahead of the game by preparing your sales and marketing team for the leads and sales that will undoubtedly come. There may be some administrative hassle involved, and having prepared for this will not only save you a great deal of time and effort, but also ensure that the process runs smoothly.