Marketing is an essential part of any business. Is there any point in selling a product if no one has heard of it? And in today’s digital age, marketing online is cheaper and more effective. This makes marketing much more accessible for business owners and startups. Read on for the basic guide to immersing yourself in the world of digital marketing.
Traditional marketing such as TV, radio and print advertising differs from online marketing in many ways. They are different ideals with different sets of rules.
This difference is mainly due to the interaction with the audience. Traditional media is a one-way street from medium to consumer. The viewer can absorb the advertisement or let it pass them by. Maybe they’ll consider what it says, maybe it will lead to a sale, but you’ll never know for sure.
Digital media, on the other hand, enable two-way conversation. You release a product, people watch, and people respond with feedback on your actions. This allows for many conversations and freedom of movement. With feedback, you can implement changes, fix problems and, on top of that, every little commitment is recorded. You’ll know in real-time who liked your product, why they liked it, and what actions they took to support you.
Make your customers happy
Customer satisfaction is easier to measure with online marketing. By sending out updates and offers via newsletters and social media, you can study what your customers are saying and asking for.
But there are things you can do to keep your business on the good books of your customers. Offering exclusive discounts or products through social media or email is an option. Some companies add a personal touch or extra detail to their packaging to make opening it feel like an experience. Focusing on fast and free shipping will be a much appreciated addition to any product sale.
Engagement can be handled with software like Zendbox. With the help of Zendbox resources, you can automate your e-commerce and make profitable decisions. Use content like podcasts, blog posts, etc. to provide useful and entertaining content. Then make sure to respond in your comments and social media.
A ticking clock will create a sense of urgency. You can create one by limiting the time of the offer or the availability or scarcity.
Finding anything organically on the internet is almost impossible. Users are almost always presented with something about an algorithm or have searched for it. If your product isn’t on the first page of a Google search, it simply won’t get viewed. You can increase your search engine optimization with things like domain authority and keyword research.
Keyword research, the process of finding out what words or phrases your target audience is searching for on Google, can optimize your search strategy and rank higher in Google search results. You need to identify the high quality keywords that your target demographic is searching for and incorporate them into your product.
Keyword research is just one aspect of SEO, others include delivering targeted, quality content, optimizing title tags, and improving site load times.