Facebook and Instagram have firmly established themselves as the undisputed kings of social media and are rightfully considered the most powerful and effective platforms for connecting with a global audience. If we look at Instagram for example, this photo and video sharing social networking platform owned by Facebook Inc. has seen tremendous growth since its launch in 2010.

Instagram, like Facebook, offers the most effective services to not only communicate with friends and family on a personal level, but has also become a powerful tool for business promotion and marketing, allowing you to reach more customers.

If you’re already tempted to create an Instagram-like app, you can Find out here Expert Instagram clone open source development costs.

The development cost of Instagram clone app

So when you sit down to make a detailed estimate for building an Instagram-like app, you have to examine many variables. Now let’s find out the open source development costs for expert Instagram clones.

Development of a Minimum Viable Product

Since there are so many photo and video sharing applications in Google Play Store and Apple Store, it is highly recommended that you first develop an MVP of the product and gather valuable customer feedback. This saves you a lot of time and money and at the same time you can evaluate the practicability of your idea.

It’s important to note that even if you’re building an app that looks a lot like Instagram, you shouldn’t just copy and paste the functionality. Instead, try to offer something unique that immediately grabs the user’s interest.

Set up account authorization

Account authorization is the first step in the setup process for social networking apps like Instagram, Facebook, Twitter, and Snapchat.


Users have two options here, firstly they can create a new account and secondly they can log into their existing account using their email or social network account. In addition, if you forget your password, you can always create a new one via email, phone SMS or social media account. The development time is estimated at 65 to 70 hours.

Profiling and Editing

The next phase should be to focus on creating and changing profile options so people can start sharing their photos and videos. Users also have the ability to change their profiles. Development time is expected to be between 48 and 50 hours.

Development of the messaging function

After you’ve finished designing the profile, you can turn your attention to developing the messaging feature. If you want to be successful in your business, you need to provide your customers with real-time messaging. Building a messaging platform would most likely take 120-140 hours.

Upload photos and videos

The photo and video upload feature, which is considered the main tool or foundation of platforms like Instagram, needs to be implemented in the next phase. Users can either select photos from the apps or upload images they already have. Estimated duration is 75 to 300 hours.

Change or edit photos

Not only do they need to provide the ability to post photos or videos, but photo editing is an important aspect of a photo sharing app like Instagram. All social media platforms should offer the ability to create custom photos. The development time is approx. 65 to 70 hours.

Integration of geolocation functions

The geolocation feature has long been considered an important part of virtually all social media programs. This feature assists users by allowing them to provide their actual location when uploading a photo or video to their profile. The development time is estimated at 24 to 30 hours.

The search option

In social networking apps, the search option helps users find friends, groups, and known acquaintances. The development time is about 60-70 hours.

The user interface (UI) and user experience (UX) of the app

Aside from these critical features, you also need to factor in the cost of the app design, which includes the user interface and user experience. It has always been recommended to keep the app clean and straightforward, with a design that serves as the app’s brand.

When it comes to the estimated time it takes to build an app like Instagram, it usually takes around 60-70 hours.

The development group

A project manager, one or two app developers depending on the platform, a backend developer, app designers and others often belong to such app development teams. Always go to an app development company that has a lot of experience.

Final cost estimate for Instagram app development

It’s difficult to give you an exact cost of developing a mobile application as each client has different needs and costs change accordingly.

Typically, the price is determined by the development cost per hour. The hourly price also varies depending on the country. For example, in the United States the cost is over $100 while in India it is around $20. However, the cost of setting up an app like Instagram is estimated at $50,000 to $60,000.


Meanwhile, you can learn the development costs for open-source clones of Instagram from experts here. It’s important to remember that this is the age of social media apps. Using a social network like Instagram to promote your business would give you an overall advantage. Remember, people want to embrace new social media platforms, and by incentivizing them to do so, you can lead the way.

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